Here’s the truth: No matter how many leads your marketing generates, it’s your office staff who turn those leads into paying patients. Without the right training, every missed booking, no-show, or failed case acceptance is money left on the table.
😕 The doctor still does the selling (and secretly hates it).
😕 Coordinators freeze when the patient says, “I need to think about it.”
😕 Leads go cold while they wait for a call back.
😕 Financing falls apart, even when the patient wants the treatment.
Good news: None of that is a “people problem.” It’s a system problem—and systems can be fixed.